Amit Kapoor,  DGM - IT/Application, Pristine Logistics

“Digital transformation is the acceleration of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way. In fact, digital transformation is business transformation. These digital business transformations are influenced/driven by the following factors - Technology innovation, customer behavior, risk, and external environmental factors.

The role IT takes in organizations has evolved over the decades, as its influence on innovation flows. In today’s era of digital transformation, IT once again finds itself critical to business success.

There’s also a strong focus on moving from fixed processes to more agile approaches, to adapt to changes in the market more quickly. Today, the window of opportunity is so short. Before you had a year to change a system, but today you have hours or days before the opportunity is claimed by a competitor.

Digital transformation helps organizations to eliminate the bottlenecks that exist in the current process and harm the efficiency as well as the flexibility to change with the changing demands. In an IT landscape, the chances of failure are largely reduced. With industry-proven expertise and world-class technologies, automation is uniquely positioned to deliver tangible progress towards the digital transformation strategy and mitigate the risk of failure.”