Amit Doshi of Lenovo joins Britannia Industries as chief marketing officer

Britannia Industries has announced on the appointment of Amit Doshi as its Chief Marketing Officer. Doshi's appointment would be effective from January 17 and would take over from Vinay Subramanyam, who had left the company in December 2021, Britannia Industries said in a statement.

Recently, Doshi was director, Marketing, Lenovo (India and South Asia) for a brief period of 3 years and 8 months, was part of the India Leadership team and the Asia-Pacific Marketing Leadership Team. Prior to joining Lenovo, he had a decade of experience working in the fast moving consumer goods (FMCG) firms. He has worked with Perfetti Van Melle and Britannia in the past.

Varun Berry, managing director, Britannia Industries said: “Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight. I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavours."

Amit was responsible for shaping the growth and equity of Lenovo's brand portfolio & demand across all lines of business - Consumer (B2C), Enterprise, Small & Medium Business (SMB) and Tablet. And, for building a leading-edge marketing organization where our top talent can take on diverse, wider and bigger roles.

With over 17 years of experience ,contributed to business growth by establishing the Lenovo brand in Tablets and Smartphones, initiating the digital transformation journey and increasing Lenovo’s consideration in the PC (laptop) and Tablet category .