Amdocs releases report on mobile traffic

Amdocs has released new research into mobile traffic showing that the ever-increasing demand for data may exhaust the capacity of 4G/LTE network hotspots within the next two to three years. The annual Amdocs State of the RAN research highlights the urgency for service providers to develop a “smart data” capacity strategy and prioritize investment where there is a demonstrated return on investment (RoI) and allocate capacity automatically and dynamically to maximize customer’s experience and profitability.

This year’s report focusses on areas with high smartphone penetration – downtown/city centers and some of the world’s major stadium events.  These radio access network (RAN) “hotspots” are getting hotter as smartphone and other wireless devices proliferate and consumers take advantage of new technologies, including 4G/ LTE. The research is based on analysis of more than 25 million voice and data connections at some of the busiest network locations around the world in the past 12 months. “This research shows that service providers are facing a multi-dimensional challenge – to provide ever-increasing network capacity, greater coverage and better quality, particularly in mobile hotspots. The answer is no longer simply just about adding hardware – small cells and Wi-Fi will offer new options ? but to introduce smart solutions to prioritize investment and allocate resources automatically to maximize customer’s experience and profitability. Through the combination of Amdocs’ vendor-agnostic RAN solutions, big data analytics and B/OSS market leadership, Amdocs enables service providers to deliver a dynamic quality of experience,” said Rebecca Prudhomme, Vice-President for Product and Solutions Marketing, Amdocs.