AMD enabling its channel partners to play the role of strategic digital consultants

Vinay Sinha, Managing Director, Sales, AMD India

"In the era of Digital Transformation, technologies such as Big Data, Cloud Computing, IoT and AI are accelerating the digital journeys of customers.

In 2020, AMD will continue enabling our channel partners to play the role of strategic digital consultants and help them add value to customers who are building on these technological advancements. We will also support our partners with their market specific initiatives, helping them achieve enough visibility, expand their network to newer customers and increase the mindshare of the value and benefits that AMD has to offer.

On our SMB and channel program front, we will expand our footprint and accessibility further across Tier I & II segments, by adding more experiences and effective channel partners to our network. Building mindshare through product evangelists and sustained knowledge dissemination are key metrics to escalate our channel growth. We aim to help our partners bring better and compelling value through their solutions to their customers.

Through sustained collaborations with our strong partner bases, we are helping large enterprises, SMBs, government, and the public at large, implement high performance computing to achieve their goals."