AMD addresses high-performance computing with a unique positioning

Vinay Sinha, Director, Enterprise Business, Asia Pacific & Japan, AMD

Brand Positioning vs. Marketing Tactics 

AMD has been on a journey to transform the company into a product and technology leader, based on the growing demand for high performance computing and graphics horsepower. In 2017 we launched 10 different product families which have changed the market dynamics. With our Ryzen, EPYC, and Vega products, we are in the right markets and can deliver great products.

AMD is uniquely positioned to address high-performance computing applications with both CPU and GPU technology, and we have a large and growing TAM. In 2018, we expect to increase our momentum with the next wave of premium products. Our brand strategy is to effectively communicate this success story to our consumers and capture greater mindshare by communicating the value proposition of our products. 

For AMD, our consumers are at the heart of the organization’s marketing efforts and strategies. While we are consistently innovating, the inspiration to invest comes from our customers who desire high performance products at competitive prices. With over 200 system integrators, 80 motherboard partners globally and design wins from all top-tier OEMs, we have established ourselves with a strong marketing push. Such a marketing push, targeted at both large enterprises and medium enterprises, has resulted in increased sales and therefore, greater market share. 

Good data for a Good Brand Strategy 

Data driven decisions allow us to be more dynamic and stay ahead of the competition by getting a tangible sense of the market realities. We have deployed systems and processes in our sales and channel funnel to track and collect regular insights around point of sale, market demand, customer sentiment, inventory etc. so that we can push promotions on right channels to reach our target audience. We share these insights with our business teams so that they are better informed when they meet a customer or plan a brand campaign.

R&D driving Growth

Innovation is the driving force for growth in any industry. To meet the growing workload demands of today’s world, innovation is key and that is where R&D plays an important role. At AMD, some of our noted successes are a result of leveraging our unique technology assets, engineering talent, and IP to build differentiated, high-performance computing and graphics products. 

A lot of our R&D work takes place in India where we have two R&D centers - in Bengaluru and Hyderabad. We aim to tackle tomorrow’s problems today by paying attention to critical design and development of products that will further solidify our position as a market leader. We will continue investing in driving life-changing technology that provides seamless experience across immersive devices.