Ambrane India launches heart rate monitor AFB-11 Flexi Fit

Embrace India has entered wearable segment with heart rate monitor AFB-11 Flexi Fit.

Flexi Fit connects with iOS and Android smartphones using Bluetooth and also is water resistant with IP67 rating and dust proof. The device also syncs the smartphone notifications like incoming calls, text messages, email alerts thereby eliminating the need for multiple gadgets.

Backed with 60 maH Li-Po battery, Flexi Fit via its Pedometer feature tracks healthy steps, distance and calories burned. It also monitors your sleep cycles, tracks sleep stages & understand the heart rate levels during strenuous physical activities.

The smart band acts like the true fitness buddy and keeps one alert with constant reminders which also includes sedentary reminder, water intake etc. The band also features a camera remote shutter that allows one to seamlessly control one's smartphone’s camera and take excellent photos. Integrated with an advanced security feature, its ‘anti-lost feature’ helps one to locate one phone at the time of emergency.

Commenting on the newest category launch, Gaurav Dureja, Director, Ambrane India said, “After establishing a strong foothold in power banks and audio we step further with wearable’s a new addition to our dynamic portfolio. Keeping the fitness-conscious generation in focus, we have brought an ideal combination of a fitness tracking device in style.”

On the design front, Flexi fit sports rubber finish and packs in a bigger monochrome display, which melds into the curved strap and remains discreet.The silicone strap ensures it gives you a snug fit while staying light on your wrist. The band comes with 1 year of warranty and is available in a classic black shade, priced at Rs. 1,799.

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