Amazon launches Premier Marketing Programme in India

To allow the online publishers to effectively monetize the content from over 17 million books, tens of thousands of DVDs, audio CDs and  consumer electronics goods by advertising contextually relevant products and referring visitors to Amazon.in, the company has unveiled the Amazon Associates programme in India. This is a free programme and is an effective way to improve experience for visitors and make money at the same time.

Amazon Associates(NASDAQ:AMZN) provides a cost-per-action advertising model where any associate ranging from large and small businesses to bloggers, authors, nonprofits, personal home pages and more, can easily create a link to a contextually relevant product from the Amazon.in catalogue. As part of an introductory offer, Amazon is launching the Associates programme with rich commission rates ranging from 5% for Consumer Electronics to 10% in all other categories, including Books, Movies and all Kindle devices.

Amit Agarwal, VP & Country Manager, Amazon India, said, The Amazon Associates programme has been helping web publishers monetize content by showcasing relevant products to their users.  Now that the Associates programme is available in India, it will help thousands of publishers here, big and small, expand their advertising options and look beyond AdSense. Associates in India will have access to the same tools and the trustworthy tracking and reporting that millions of associates worldwide have enjoyed over the last 17 years.

Associates also have access to the “Associates Site Stripe” which will allow the already existing associates to link to any page on Amazon.