Alibaba leads Rs 15 cr investments in video analytics start-up Vidooly

Alibaba and existing investor Times Internet Limited made a fresh round of investment of Rs 15 crore in Video analytics startup - Vidooly. While the Chinese e-commerce giant has suffused Rs 14.37 crore, TIL invested the rest in what appears to be a part of the larger round.

According to RoC filing with MCA, the amount was raised by issuing 10 equity and 4,596 Series C CCCPS to Alibaba, and 228 Series C CCCPS to Times Internet. Shares in both the categories were priced at Rs 31,203.79 each.

On a query to Vidooly regarding fresh funding round did not elicit an immediate response, "We will update the post" as response comes in.

The fresh funding comes after a gap of 21 months. The Noida-based firm had raised $1.4 million from Gujarat Venture Finance in May 2017. Previously, it raised $1 million from Bessemer Venture Partners and Times Internet in June 2015.

Floated in August 2014 by Subrat Kar, Ajay Mishra, and Nishant Radia, Vidooly offers video analytics and intelligence platform used by digital media portals, YouTube content creators, multi-channel networks and brands, for tracking how videos do on YouTube, Facebook, Instagram, and Twitter.

The startup which was part of Times Internet’s incubatior – TLabs counts TVF, OML, Fine Brothers, VideoGyan, GroupM, Mindshare, Thoughtful Media, WebTV Asia among others as its client.

With a team of more than 70 people, the startup claims to have tracked over 500 million videos across five platforms such as Facebook, Twitter, YouTube, Vine, and Instagram. Till date, 50,000 customer base have tracked the performance of their videos on YouTube.

Apart from India, Vidooly has been expanding its footprint in the US, Europe, and Asia. Globally, Tubular, Zefr, Virool are some of the notable startups in video analytics segment.