Alcatel-Lucent Enterprise restructures its sales divisions

ALE, operating under the Alcatel-Lucent Enterprise brand, is forming four regional sales divisions – sales, channel, cloud and technical sales to better serve its partners, customers and their markets. 

By placing a focus on specific market segments for growth and accelerating the shift to new business models, each of the four regions will has its own dedicated sales staff supporting its defined industry-specific sales strategy, cloud sales strategy and channel strategy, with a complementary sales enablement and services delivery.

Within these four regional sales organizations, ALE will extend its successful industry approach in hospitality to the healthcare, education, government and transportation sectors. 

This industry approach delivers tailored solutions, integrated with industry-specific business processes to enable new business opportunities, address growing demands for IoT-enabled communications systems, and simplify the job of IT staffs while reducing costs for the business.  

Matthieu Destot, newly appointed EVP of Sales & Marketing, ALE, said, “Whether public, private, hybrid, CPE-based, cloud-based or a combination of both, today’s enterprises have a multitude of choices to source technology that support their digital transformation goals. ALE is building a specialized global cloud services sales organization to help partners and customers to understand how migration to the cloud can help them improve their business outcomes.” 

Complementing the industry and cloud specialization effort is an enriched channel sales organization. With a redesigned channel programme that offers specializations, training and greater revenue possibilities, ALE is simplifying how partners do business with ALE, enabling them to tap into new revenue streams with innovative, consumption-based technologies.

With the announcement of the four regional sales focus, Matthieu Destot heads the APAC region until a new leader is announced. He will be leading the formation of the new go-to-market strategy for APAC (including the former APAC and Greater China regions).

Verticals Sales team will be headed by Xiaoming Shi, channel & distribution sales team will be headed by Damien Delard, cloud and subscription offer sales team will be headed by Steve Saunders and technical sales and services team by Samuel Turbot. 

Amit Raj Bathla will continue to lead the combined APAC marketing team and will report to James Taylor, Global Head of Marketing. These appointments will be effective 1st January, 2017.