AJA appoints neoteric as Its National Distributor

AJA Video Systems has announced that it has appointed neoteric infomatique as its national distributor for its product portfolio like PC computing, software, enterprise solutions, components and peripherals, including IT accessories and consumer gadgets in India. This announcement, as per AJA, is in line with its plans to strengthen, build and expand its penetration in the pan-India market.

Nick Rashby, President, AJA Video Systems, said, "India presents a huge growth opportunity market for AJA. We look forward to having neoteric on board as our exclusive national distributor, and boosting our market share in India’s thriving professional film, broadcast and content creation community."

Abhijit Ghosh, Head - Commercial Business, neoteric infomatique, said, "We are extremely thrilled to become AJA’s exclusive national distributor in India. This tie-up with AJA on their all range of products would help us achieve better penetration in the market through newer partners and cities. By leveraging our pan-India presence in 500+ cities and with the support of 10,000+ channel partners' base, we believe that consumers across India will be able to benefit with high-performance and price-effective products from AJA. We look forward to making this partnership a highly successful venture."

As expected, this new relationship between neoteric and AJA will open up opportunities for both the parties. neoteric will henceforth continue working towards enhancing AJA’s connection with the professional Indian production community through partner training, customers' contact programme, roadshows and workshops, seminars and other activities to generate awareness for AJA products amongst partners and customers.