• CERTIFICATE
    • Eminent VARs of India
    • Best OEM 2023
  • SYNDICATION
    • AMD
    • DELL TECHNOLOGIES
    • HITACHI
    • LOGMEIN
    • MICROSOFT
    • RIVERBED
    • STORAGECRAFT
    • THALES
  • EVENTS
  • GO DIGITAL
  • INFOGRAPHICS
  • PRESS
    • Press Release PR News Wire
    • Press Release Business Wire
    • GlobeNewsWire
  • SPECIAL
    • WHITE PAPER
    • TECHNOMANIA
    • SME
    • SMART CITY
    • SERVICES
    • EDITOR SPEAK
    • CSR INITIATIVES
    • CHANNEL GURU
    • CHANNEL CHIEF
    • CASE STUDY
  • TECHTREND
    • VAR PANCHAYAT
    • TELECOM
    • SOFTWARE
    • POWER
    • PERIPHERALS
    • NETWORKING
    • LTE
    • CHANNEL BUZZ
    • ASK AN EXPERT
  • SUBSCRIBE
  • Apps
  • Gaming
  • KDS
  • Security
  • Telecom
  • WFH
  • Subscriber to Newsletter
  • April Issue
  • Blogs
  • Vlogs
  • Faceoff AI
    

HOME
NEWS

AirTyme eyeing Indian market for a bigger share


By VARINDIA - 2011-05-20
AirTyme eyeing Indian market for a bigger share

Mike Narula
Chairman & CEO, 
AirTyme Communications Pvt. Ltd.

Give us an overview of AirTyme's operations in the Indian market?

AirTyme Communications values being an international leader in the distribution of wireless communication devices and providing customized logistic services to the wireless industry in India. By joining together with strategic partners such as Motorola and PCD, AirTyme has been able to develop, manufacture and bring to market high-quality value-tier devices, delivered on budget and on schedule in India. 

AirTyme has extensive experience as a distributor of simple feature handsets, multimedia data devices and smartphones. AirTyme has considered the key commercial functions - sales, marketing, brand management, pricing and consumer insight and focus on key issues such as pricing, marketing effectiveness, and trade terms. 

What market strategies are you adopting?

With an objective to bring the best in technology and service to the customers, AirTyme's aggressive strategy for the Indian market covers a 360-degree approach. AirTyme has set up pan-India distribution and service networks which will not only leverage its international partner brands but also the soon-to-be-launched Airtyme mobile handsets targeting diverse market segments (entry-level, mid-tier and smartphones).

We are working on alignment of promoters and execution to best target customer areas. The list has the top 100 retail outlets and 50 Modern Trade stores. 

Are you looking at any other partnership deals? 

Yes, we are strategic partners to PCD (Personal Communications Devices) that provides wireless expertise through relationships with manufacturers and partners all over the world.

How do you address the wireless industry in the country?

AirTyme has done research in the simple feature handsets, multimedia data devices, smartphones and USB modem channels to get a broader view of what other companies are doing within the industry to indentify gaps in the channel system, identify opportunities and threats. We also have established our own channel that best serves our customers. 

What is the mantra to enter the handset market and launch one?

Over a period of six years, I have established many business relationships at the local and national levels, through aggressive sales and marketing programmes. In 2006, I was the sole founder of Reliance Communications, LLC (USA) (“the Company”). Reliance soon acquired Quintex Wireless, further augmenting the business client base and supplier relationships. 

In 2010, I formed AirTyme Communications (AirTyme) to leverage success in the U.S. market and to continue the growth path in the Indian market.  In just a few months, AirTyme has established supplier relationships with PCD and Motorola, and has forged a strategic partnership with a large original equipment designer of handsets.

See What’s Next in Tech With the Fast Forward Newsletter

SECURITY
View All
Zscaler announces AI innovations to its Data Protection Platform
Technology

Zscaler announces AI innovations to its Data Protection Platform

by VARINDIA 2024-05-20
SHIELD to enhance Swiggy’s fraud prevention and detection capabilities
Technology

SHIELD to enhance Swiggy’s fraud prevention and detection capabilities

by VARINDIA 2024-05-20
Axis Communications announces its first thermometric camera designed for Zone/Division 2
Technology

Axis Communications announces its first thermometric camera designed for Zone/Division 2

by VARINDIA 2024-05-20
SOFTWARE
View All
Hitachi Vantara and Veeam announce Global Strategic Alliance
Technology

Hitachi Vantara and Veeam announce Global Strategic Alliance

by VARINDIA 2024-05-16
Adobe launches Acrobat AI Assistant for the Enterprise
Technology

Adobe launches Acrobat AI Assistant for the Enterprise

by VARINDIA 2024-05-11
Oracle Database 23ai offers the power of AI to Enterprise Data and Applications
Technology

Oracle Database 23ai offers the power of AI to Enterprise Data and Applications

by VARINDIA 2024-05-10
START - UP
View All
Data Subject Access Request is an integrated module within ID-REDACT®
Technology

Data Subject Access Request is an integrated module within ID-REDACT®

by VARINDIA 2024-04-30
SiMa.ai Secures $70M Funds from Maverick Capital
Technology

SiMa.ai Secures $70M Funds from Maverick Capital

by VARINDIA 2024-04-05
Sarvam AI collaborates with Microsoft to bring its Indic voice LLM to Azure
Technology

Sarvam AI collaborates with Microsoft to bring its Indic voice LLM to Azure

by VARINDIA 2024-02-08

Tweets From @varindiamag

Nothing to see here - yet

When they Tweet, their Tweets will show up here.

CIO - SPEAK
Automation has the potential to greatly improve efficiency and production

Automation has the potential to greatly improve efficiency and production

by VARINDIA
Various approaches are followed to enhance efficiency, productivity, and cost-effectiveness

Various approaches are followed to enhance efficiency, productivity, and cost-effectiveness

by VARINDIA
Technology can be leveraged in several ways to boost efficiency, productivity and reduce cost

Technology can be leveraged in several ways to boost efficiency, productivity and reduce cost

by VARINDIA
Start-Up and Unicorn Ecosystem
GoDaddy harnesses AI power for new domain name recommendations

GoDaddy harnesses AI power for new domain name recommendations

by VARINDIA
UAE’s du Telecom selects STL as a strategic fibre partner

UAE’s du Telecom selects STL as a strategic fibre partner

by VARINDIA
JLR and Dassault Systèmes extend partnership for All Vehicle Programs worldwide

JLR and Dassault Systèmes extend partnership for All Vehicle Programs worldwide

by VARINDIA
Rapyder partners with AWS to accelerate Generative AI led innovation

Rapyder partners with AWS to accelerate Generative AI led innovation

by VARINDIA
ManageEngine integrates its SIEM solution with Constella Intelligence

ManageEngine integrates its SIEM solution with Constella Intelligence

by VARINDIA
Elastic replaces traditional SIEM game with AI-driven security analytics

Elastic replaces traditional SIEM game with AI-driven security analytics

by VARINDIA
Infosys and ServiceNow to transform customer experiences with generative AI-powered solutions

Infosys and ServiceNow to transform customer experiences with generative AI-powered solutions

by VARINDIA
Crayon Software Experts India inaugurates its ISV Incubation Center in Kolkata

Crayon Software Experts India inaugurates its ISV Incubation Center in Kolkata

by VARINDIA
Dassault Systèmes to accelerate EV charging infrastructure development in India

Dassault Systèmes to accelerate EV charging infrastructure development in India

by VARINDIA
Tech Mahindra and Atento to deliver GenAI powered business transformation services

Tech Mahindra and Atento to deliver GenAI powered business transformation services

by VARINDIA
×

Reproduction in whole or in part in any form or medium without express written permission of Kalinga Digital Media Pvt. Ltd. is prohibited.

  • Distributors & VADs
  • Industry Associations
  • Telco's in India
  • Indian Global Leaders
  • Edit Calendar
  • About Us
  • Advertise Us
  • Contact Us
  • Disclaimer
  • Privacy Statement
  • Sitemap

Copyright varindia.com @1999-2024 - All rights reserved.