Airtel with Juggernaut brings free access to thousands of e-books

Bharti Airtel (“Airtel”) has enabled free access to thousands of titles on its e-books platform – Juggernaut Books (formerly known as Airtel Books) for all its customers.

As India stays at home to support the Government’s efforts to contain the spread of #COVID-19, readers can now access thousands of top books and novels on Juggernaut Books (formerly known as Airtel Books) for FREE by simply downloading the app (Android/iOS) on their smartphones.

Adarsh Nair, Chief Product Officer, Bharti Airtel, says, “In these unprecedented times, Airtel and Juggernaut are trying to make sure that people have more options to stay engaged as they observe social distancing. And what’s better than getting back to reading. At Airtel, we will continue to innovate and bring exciting digital content to customers across our platforms.”  

Chiki Sarkar, Co-Founder, Juggernaut Books says, “We set up juggernaut to find a new kind of reading and a new kind of reader for a changing India. That’s why we felt very strongly about doing something original and imaginative with the coronavirus and the country going in lockdown and people spending more time on their screens.”

Juggernaut Books offers e-books and novels across a wide range of genres – love and romance, business, history and politics, fitness, diet, spirituality and classics.

Airtel acquired a strategic stake in Juggernaut in 2017 and is committed to expanding the reach of this fast growing digital publishing platform. Juggernaut has recently launched a path breaking campaign #readinstead with the aim to push people into reading. It is also organizing an innovative online literary festival as part of its efforts to promote reading. The online lit fest will see participation from Juggernaut’s top authors.