Airtel to enhance customer experience through latest AI technology

Bharti Airtel plans to leverage Intel's latest AI technology to enhance customer experience. At the Intel Vision 2024 customer and partner conference, Intel announced that it has onboarded new Intel Gaudi accelerator customers and partners, including Bharti Airtel.

It was at this conference that Intel introduced Intel Gaudi 3, unveiling a suite of new open scalable AI systems, while also announcing the AI Open Systems Strategy.

"Airtel plans to leverage its rich telecom data to enhance its AI capabilities and turbocharge the experiences of its customers. The deployments will be in line with Airtel's commitment to staying at the forefront of technological innovation and helping drive new revenue streams in a rapidly evolving digital landscape," Intel said.

"The Intel Gaudi 3 AI accelerator will power AI systems with up to tens of thousands of accelerators connected through the common standard of Ethernet. Intel Gaudi 3 promises 4x more AI compute for BF16 and a 1.5x increase in memory bandwidth over its predecessor. The accelerator will deliver a significant leap in AI training and inference for global enterprises looking to deploy GenAI at scale," Intel further added.

This is not the first time Airtel is leveraging AI into its services/operations, as in February 2023 the telecom giant built an AI-based solution in collaboration with NVIDIA to improve the overall customer experience for all inbound calls to its contact center. Again in May, Airtel developed an AI and ML-based solution to detect, and eliminate phishing spam, and fraud through messaging. Airtel reportedly tested the solution in collaboration with HDFC Bank.