Airtel partners with Cisco to enhance Mobile User Experience

Bharti Airtel (Airtel) and Cisco have joined forces to improve customer experience by taking their SON collaboration to next level. SON is now carrying out optimization based on customer experience and predictive analytics, apart from the traditional approach of responding to network degradations.

“Our collaboration on this project with Cisco has helped us to dynamically adjust our network during exponential increase in voice and data traffic,” said Abhay Savargaonkar, Director – Networks, Bharti Airtel. “We are now taking SON to next level by integrating it with other data sources and machine learning capabilities. This is a path breaking step to put more intelligence in the network and enable us to enhance real-time experience of our consumers.”

SON self-healing applications have been enriched for taking proactive actions in near real time, using predictive machine learning and interworking of SON with NOC tools, PM analytics and customer experience analytics platforms.

Cisco and Airtel are continuously working together to identify new use cases and enhancing SON capabilities of deployed platform.

“Airtel is building a completely automated network platform that self-monitors, adjusts, and modifies without manual intervention,” said Yvette Kanouff, Senior Vice-President & General Manager, Service Provider Business, Cisco. “Working together, we designed an open, hyper-programmable architecture that consolidates Airtel’s multi-vendor, multi-domain network into a sleek, agile, unified system capable of scaling to meet the intense demands spanning in and outside its region.”

Cisco is leading the disruption in the industry with our technology innovations in systems, silicon, optics and security, and our unrivalled expertise in mass-scale networking, automation, optical, cable access, video, and mobility. Together with our portfolio of professional services, we can enable service providers and media and web companies to reduce cost and complexity, help secure their networks and grow revenue.