Airtel organizes an awareness drive for retailers/distributors

Bharti Airtel, in association with the TERM Cell (NCR), Department of Telecommunications (DoT), has recently organized an awareness drive to sensitize its network of retailers and distributors on compliance guidelines for new activations. Conducted as part of Airtel’s continued efforts to ensure highest standards of DoT guidelines by its retail partners, the session educated the distributors on correct measures for customer verification and documentation, as prescribed by the Government.

Sameer Chug, Director – Legal & Regulatory Affairs (India & South Asia), Bharti Airtel, said, “As a responsible corporate, compliance of all requisite guidelines laid down by the Government is of utmost importance to us. We ensure that thorough customer verification at the time of new activation is an undisputed mandate adherence by our distribution partners. In line with this, we have already deployed Aadhaar-based eKYC verification, which is not only faster but also efficient. With this drive, we plan to help our retailers and distributors to ensure full compliance with all the norms during the documentation process.”

The session was chaired by Shri Ram Narain, Senior Deputy Director General (TERM), Department of Telecommunication. Also present was Shri N. K. Chhoker, DDG, TERM Cell, Delhi, along with Airtel officials. Retailers and distributors were sensitized on the important role they play in ensuring any potential misuse of mobile connections. The need for them to be well- informed about the DoT guidelines and being more vigilant during documentation for new activations were also restated.