Airtel comes together with Amdocs for creating new customer services

Bharti Airtel Limited and Amdocs have announced a strategic partnership creating an innovation foundry to bring exciting new services to Airtel’s customers in India. The partnership includes a long-term contract to introduce cutting edge technologies and practices to enhance Airtel’s customers’ service experience.

Gopal Vittal, MD and CEO (India and South Asia), Bharti Airtel India, said “We are delighted to have Amdocs as a part of our ecosystem of strategic business partners and look forward to collaborating with them to build a solid innovation pipeline for the future. Amdocs’ sharp focus on telecoms and their DNA of cutting edge innovation will add immense value to Airtel’s digital transformation journey and help us to deliver a world class experience to our customers.”

By leveraging Amdoc’s innovation centres, delivery expertise, and its ecosystem of start-ups, Amdocs will deploy machine learning and advanced Artificial Intelligence (AI) based technologies across Airtel’s multiple lines of business to help pre-empt and self-heal operational issues, introduce smartbots into digital channels, and quickly launch and activate new services, thereby enabling a seamless customer experience.

“This program is at the epicenter of two innovation waves: India’s fast growing and dynamic market and the communications industry’s amazing pace of change,” said Eli Gelman, President & Chief Executive Officer, Amdocs. “Airtel India is a pioneer and innovator, our partnership will be an innovation engine to the industry and drive our joint success.”

Airtel recently rolled out ‘Project Next’ – its digital innovation program aimed at transforming customer experience across all of its services and touch points. It plans to launch several exciting digital innovations to simplify and enhance interactivity of the Airtel customer experience. Project Next complements Airtel’s massive investments in building a future ready network under Project Leap.

Airtel has previously deployed Amdocs for billing, and now they are augmenting it with Amdocs’ advanced digital technologies. Amdocs has a strong focus on India, serving a number of India’s leading service providers.