"AI with its ability of heuristic learning can develop better strategy for data security challenges"

For TechnoBind, cloud computing is the key to business advantages. It has summed up the knowledge and skills to meet market disruption challenges, providing customers with the competitive-edge of demonstrable use-case scenarios. In a chat with VARINDIA, Prashanth G J, CEO, TechnoBind shares his perspective on the current security trends during pandemic, data security challenges, latest security solutions, future plans etc.

According to Prashanth, data managing or securing is a very vast topic. Secured and Trusted Access is the most important one for organisations of all sizes.  Managing their Data Availability challenges whether the data is on the cloud or on premise, whether the data is in the datacentre or on the endpoints, ensuring the data is available at all times is a key thing and customers need to focus on this. “In addition, specific to the vast SMB base in the country who are still ramping up their digitisation journey, basic security solutions like firewalls also need to be in place.  AI is becoming all pervasive now. Security is definitely high up there where AI can be leveraged to mitigate security threats. Just take one example for instance of managing logs within a company – one of the biggest challenges for customers is the issue of false positives. AI with its ability of heuristic learning can help increase the efficacy of these solutions and thereby provide the customer with a better strategy for his data security challenges.” perceives Prashanth.

Current Security Trends
In Prashanth’s words, security has been and always will be important to humans. At the deepest level, all humans have an innate desire for security and protection and this desire now extends to digital footprint. Prashanth feels, “As this pandemic has given us the opportunity to adopt the digital platform, the use of cutting-edge technologies has also increased. A few security trends that are seen increasing are increased use of automation, shift to Secure Access Service Edge (SASE) security architecture, rise of artificial intelligence (AI), and EDR systems has attracted attention this year improving on the erstwhile Endpoint Detection and response.”

Leveraging the latest Security Solutions
TechnoBind’s GTM has always been to showcase to the partner the market opportunity and the pandemic was a classic example of the same. Explaining the latest security solutions, Prashanth says, “When the country went into lockdowns and people were forced to work from home, which was a very new thing especially for companies in the non-IT space, we were able to quickly work with our partners to help their customers adapt to this. Specifically, our solutions around Secured Access from Thales and End Point Backup from Druva helped customers significantly. In addition, our new technologies around Remote Access was a natural for the WFH scenario and that was another area where we saw significant traction. Also, the launch of ESET’s EDR portfolio helped us make inroads into numerous SMBs where security was not a big priority till then.”

Pandemic & TechnoBind 
TechnoBind is using collaboration tools very effectively for not only their internal discussions but also for engaging with their customers and partners. 
“The safety of our employees and customers is the logical requirement of our organization during any crisis, particularly when the whole country is fighting the pandemic like the COVID-19 outbreak. We have been fully functional, to ensure the full customers' satisfaction so that they are assured of full support today and in the days to come. Our entire team has been very supportive in addressing the issues coming in from our customers. Most of the support issues are being handled by the technical team. We have been providing 24×7 support to our customers and we continue to do so even today. Our online telephones are open, technical engineers are working with their set of customers and resolve the issue. Since we are in this business for years delivering mission-critical solutions across industries, this makes our framework so strong enough to handle any operational issue virtually. 

By using a combination of technology, discipline, and timeliness, we have ensured that all our employees are safe and sound while our customers' business infrastructure remains issue free and online all the time," says Prashanth.  

To Conclude 
Prashanth is very hopeful and excited about their upcoming plans. Sharing about their future roadmap in 2021, Prashanth comments, “The roadmap is very exciting for us. We will soon be announcing in the beginning of the new year additions to our portfolio some real cutting-edge solutions in the area of managing data which will be a game changer."