Adobe updates Creative Cloud portfolio

At Adobe MAX, the Creativity Conference, Adobe has announced major updates to Creative Cloud applications, including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere Pro CC and Adobe XD. Adobe also introduced Adobe Premiere Rush CC, easy-to-use video editing app for social media creators, simplifying video creation and sharing on platforms including YouTube and Instagram. Adobe previewed new iPad versions of Adobe Photoshop CC and Project Gemini, a drawing app, reinforcing the company’s commitment to delivering high-performance apps that work seamlessly across surfaces.

“With landmark technology innovations across AR, voice, and video – the 2018 edition of Adobe MAX has been truly transformational towards empowering creativity for everyone who has a story to tell. In line with our commitment to furthering the company’s innovation agenda, our India team is proud to have contributed to the wide range of announcements and technology sneaks once again at Adobe MAX this year”, says Shanmugh Natarajan, MD and VP - Products, Adobe India. With over 5,500 employees contributing to over a third of the company’s overall Research and Development, India is a strategic market for Adobe and second largest company establishment outside of North America. Based in Bangalore, the Adobe India Big Data Experience Lab delivers new-age technologies including machine learning, natural language processing, social work analysis, big data, data analytics, etc. Earlier this year, Adobe also announced plans of setting up an AI lab in Hyderabad.”

Expanding Innovation Across Creative Cloud Applications and Services

Adobe introduced major updates to its desktop applications, including: a new Content-Aware Fill workspace in Photoshop CC; performance and workflow improvements across Lightroom CC and Lightroom Classic; the ability to design with photorealistic, Free form gradients in Illustrator CC; a powerful Content-Aware Fit in InDesign CC; the power to instantly create and animate unique, stylized puppets using a webcam and reference artwork with Character Animator’s new Characterizer; a new rendering engine for improved render preview performance in Dimension CC; and new Sensei powered search features and exclusive content in Adobe Stock, including a new library of clips from GoPro.

Adobe XD, the all-in-one UX/UI solution for designing websites and mobile apps, now features new capabilities leveraging recently acquired Sayspring technology to empower designers to prototype experiences and apps for voice-powered devices, such as Amazon Echo. New voice capabilities, including voice triggers and speech playback, enable designers to create powerful experiences with screen and voice prototyping now in one application. In addition, developers can now leverage Adobe XD APIs to build plug-ins and app integrations that add new features, automate workflows and connect XD to the tools and services designers use every day.

Unleashing Social Video Content Creators with Premiere Rush CC

Designed specifically for online video creators, Premiere Rush CC integrates capture, intuitive editing, simplified color, audio and motion graphics with seamless publishing to leading social platforms, such as YouTube and Instagram, all together in one easy-to-use solution. Previewing High-Performance Creative Imaging and Drawing Apps Across Devices

Unparalleled Productivity Enhancements with Adobe Sensei

The 2019 release of Creative Cloud delivers more than a dozen new Adobe Sensei-powered features and productivity enhancements – building on dozens of existing Sensei-powered features already available to Adobe Creative Cloud, Document Cloud and Experience Cloud customers. Sensei-powered features in the 2019 release include:

· An expanded Content-Aware Fill workspace in Photoshop CC that offers greater precision and control to save editors valuable time when working with their images.

· A new Content-Aware Fit feature in InDesign CC that intelligently detects an image and crops or fits it to an image frame automatically.

· New Freeform Gradients in Illustrator CC that enable the creation of natural gradients.

· A new tool in Character Animator CC, Characterizer, that transforms any style of portrait into a vivid, animated character.

Previewing the Future of Immersive Design

Adobe previewed Project Aero, a new cross-device AR authoring tool that enables creators to design augmented reality experiences. Project Aero is the first AR app built for designers and artists and was first sneaked on-stage at Apple’s Worldwide Developer Conference earlier this year. Project Aero enables optimal delivery of AR experiences, empowering creatives to place digital content in the real world. At Adobe MAX, Adobe showcased an AR-powered retail store of the future, revealing the exciting possibilities of immersive design experiences.

Empowering Enterprise Customers

Adobe announced deeper integrations between Creative Cloud and Adobe Experience Cloud that unify creative and marketer workflows. With these integrations, brands can now easily access assets in Experience Manager within Creative Cloud apps, Adobe Stock images can be leveraged in Experience Manager, and 3D content designed with Dimension CC can be adjusted in Experience Manager and published as marketing assets.

For a comprehensive feature summary and overview of Creative Cloud innovation and new features visit:

· Digital and Creative Imaging: including Photoshop CC, Photoshop CC on iPad, Dimension CC, Project Aero and Project Gemini

· Photography: including Lightroom CC and Lightroom Classic

· Digital Video and Audio: including Premiere Rush CC, Premiere Pro CC, After-Effects CC, Audition CC and Character Animator

· Design and Visual Storytelling: including Adobe XD, Illustrator CC, InDesign CC and Adobe Spark

· Services: including Adobe Stock, Adobe Portfolio and Adobe Fonts