Adobe Report finds growth in Online TV Consumption

Adobe has released its Q1 2014 Video Benchmark Report, which analyzes online TV (TV Everywhere) and non-authenticated online video trends. The key findings of the Adobe Digital Index report show that online TV consumption across all devices grew at 246 per cent year-over-year (YoY) with March 2014 setting a new record in total authentications. Game consoles and Over-the-top (OTT) devices saw the strongest market share growth with a 539-per cent increase. For the first time, iOS apps surpassed browsers as the most popular access point for TV Everywhere content achieving a 43-per cent market share. Browsers fell behind with a 36- per cent share compared to 47-per cent a year ago.

"More than one-fifth of all pay-TV households in the U.S. now watch TV online across screens. With rapidly-rising consumer expectations for TV across devices, the TV industry is moving through a rapid transformation and finding new ways to bring TV to whatever screen audiences want to watch," said Jeremy Helfand, Vice-President, Primetime, Adobe.

The analysis is based on aggregated and anonymous data from over 1,300 media and entertainment sites between Q1 2013 and Q1 2014. It includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications across 250 pay-TV service providers covering 99 per cent of pay-TV households in the U.S. The analysis also examined TV Everywhere content from 95 TV channels and over 160 TV Everywhere sites and apps.