Adobe names the winner of the “Partner of the Year 2017” titles

Adobe India has recognized TATA Consultancy and Interactive Avenues with “Partner of the Year 2017” awards in the System Integrator and Agency categories, respectively. The awards ceremony was held on 3 May at Adobe Symposium “Partner Day”, which welcomed over 100 attendees from leading-edge digital agencies, system integrators, and developers from Adobe’s partner ecosystem in India.

Adobe Symposium 2017 held at the Grand Hyatt in Mumbai paved the way for brands to transform into Experience Businesses. The event was spearheaded with a keynote address by Shantanu Narayen, President and Chief Executive Officer, Adobe, as well as industry leaders from 17 leading brands including Idea Cellular, Raymond, Asian Paints, MakeMyTrip, and Shopclues, who took the stage to discuss how to develop and deliver standout customer experiences in a world with ever-increasing competitive pressures, consumer expectations, new emerging technologies and customer touch points. Saina Nehwal, India’s badminton champion, also spoke at the Symposium offering insights into her own personal branding and transformation in today’s increasingly digital world.

“Adobe is committed to delivering engaging and personalized digital experiences for brands across India, and our partner ecosystem plays an instrumental role in furthering this goal by closely aligning with customer requirements and our go-to-market strategy,” said Kulmeet Bawa, Managing Director, South Asia, Adobe. “We are delighted to announce TATA Consultancy and Interactive Avenues as the winners of our ‘Partner of the Year’ titles in the SI and agency categories, and thank their teams for their contribution towards helping Adobe drive high-quality customer experiences as well as market momentum in India.”

Adobe partners with world-renowned agency groups, consultancies and technology providers in India to provide leading-edge solutions that enable customers to drive innovative, personalized experiences, data-driven marketing and cross-channel marketing experiences. Adobe recognizes Partners across various categories every year, celebrating their achievements, innovation and dedication to customer success using Adobe technologies.

TATA Consultancy has quickly capitalized on the digital opportunity with Adobe Systems by investing in a strong Digital CoE. By combining synergies with Adobe, they deliver strong domain knowledge to customers.

Interactive Avenues has recognized Adobe’s robust platform for performance play in media buying and creation of compelling digital experiences.

Adobe powers 91 trillion transactions annually across the globe for major brands across industry verticals including some of India’s biggest media & entertainment, financial services, telecom, retail and travel & hospitality companies.