Adobe integrate Adobe campaign and Experience Manager

At NRF 103rd Annual Convention & Expo, Adobe has announced integration between Adobe Campaign (formerly Neolane) and Adobe Experience Manager. This combination of Adobe’s leading cross-channel campaign management and web experience management solutions will let marketers work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers to create a personalized customer experience. In addition, Adobe has also introduced a series of enhancements that allow customers to better harness the power of Adobe Campaign.

Suresh Vittal, Vice President, Marketing Strategy, Digital Marketing, Adobe stated, “Marketers need a better way to create, optimize, and deliver content across all online and offline channels. The integration between Adobe’s leading web content and campaign management solutions enables marketers to deliver unparalleled, personalized experiences in the channels their customers prefer. This milestone is the first of many that will showcase ongoing and deep integration of Adobe Campaign with Adobe Marketing Cloud.”

This announcement builds on the recent unveiling of a new pricing structure for Adobe Campaign, which took an important step toward helping marketers scale and unify their campaigns in a way that is not cost-prohibitive or tied to email CPM, and more importantly, aligns with how they communicate with each customer in a personalized manner.

The upgraded features to Adobe Campaign are expected to be available in Q1 2014.