NEWS

Adobe holds top position among Web Analytics Vendors

By VARINDIA - 2017-11-09

Adobe recently announced that the company has been recognized as a leader in “The Forrester Wave: Web Analytics, Q4 2017” report. Of the seven vendors evaluated, Adobe was among the two companies named a leader for its strength within the web analytics market.

Adobe received the highest scores of all participating vendors in the current offering and market presence categories, as well as in nine criteria, including analytics and reporting; artificial intelligence; data ingestion; dashboards and alerts; data repository, model and access; performance; partner ecosystem; web analytics revenue and number of enterprise customers.

“Adobe maintains its dominant position and strength within the web analytics market,” stated Forrester in its Web Analytics Report. “Adobe has sought to emphasize features that democratize meaningful and actionable digital insights to anyone in the enterprise. It has concentrated efforts on making the UI more intuitive and building on capabilities that allow the exploration of data breakdowns, relationships and comparisons.”

Expressing happiness on the same, Bill Ingram, Vice President, Adobe Analytics Cloud said, “We are proud to be recognized as a leader in web analytics,”. “Building on our long heritage in web and customer analytics, as well as delivering continual innovation in this space, we’ve h22elped define this important category. This expertise, combined with Adobe’s creative legacy, proves that Adobe Experience Cloud is unique in helping high-growth brands deliver intelligent, intuitive and effective customer experiences.”