Adobe helping brands go digital with new, innovative technologies

Sunil Kumar Mohapatra, Director, South Asia Region, Adobe

Future: Digital Ready

At Adobe we believe, understanding customer needs and aligning solutions to address people’s need is a key aspect in making brands digital ready. Today’s tech companies are under constant pressure to innovate to appeal to an increasingly complicated audience; the tech capabilities needed to meet these constantly evolving needs are themselves constantly evolving and the tech companies that succeed are the ones that evolve in sync. Smart utilization of technology to leverage human connect is the correct approach to innovation. Also customization of solutions to suit every customer’s demands and needs is going to gain prominence.  As digital becomes increasingly available, customer counts will only continue to rise and meeting their demand will be the key to a successful future.

Artificial Intelligence and Machine Learning are playing a very critical role in both the ‘art’ and ‘science’ of customer experiences. On the content side, new age technologies are delivering amazing new capabilities in products, that are advancing the experiences of people designing and creating amazing content. In tandem, these technologies are empowering brands with the ability to assimilate and leverage to deliver relevant and personalized experiences to customers – all based on the power of advanced analytics and beyond. Going ahead, we expect new age technologies to play a key role in helping brands build and drive compelling customer experiences, and drive increased efficiencies in organizations.

Partners bringing Value to Adobe

With businesses looking at transforming digitally to meet the demands of their customers, we at Adobe have strategically invested in our channel partner ecosystem to effectively reach out to the fast expanding market in India. Our partners are key to our success in the market, and play an important role in driving efficiencies as well as profitability. In parallel, customers are increasingly relying on the expertise of our partners to solve challenges unique to their business, and leverage Adobe technologies to stand out from competition. Together - our partners are repositories of tons of knowledge around industry trends, market requirements and best practices and in many ways, are leading the way on guiding businesses of all sizes on their digital transformation journeys.

Digital a part of everyday life

Adobe products have infiltrated nearly all aspects of business and daily life. Companies are investing in digital technology in order to better position their brands in the marketplace. Digital transformation has made its way to every aspect of our lives, especially work environment. Digital transactions, usage of cloud computing to ensure seamless work experience are all examples of how technology is helping create a more conducive and efficient work environment. Specifically, e-signature solutions are playing a huge role in digitization of traditional processes, making organizations go paperless, and most importantly, deliver increased efficiencies for both the workforce and workplace.