Adaptxt to reach out to 67+ Million Smartphone Users in India

Adaptxt has announced the launch of its “Branded Smartphone Keyboard” as part of a new revolution in the Indian online branding and content market. This is an effort to leverage the smartphone boom of the country. This Branded Smartphone Keyboard lets brands to connect with their audience by creating a direct connect, which is based on brand theme customized keyboards aimed directly at the consumers.
 
Adaptxt’s “Branded Smartphone Keyboard” is expected to help brands from diverse disciplines to reach out to potential 67+ million smartphone users in the country, and deliver live branding content. This move is aimed at redefining brand advertising in the country and will enable brands to measure brand loyalty and help create brand-oriented fan base in the cluttered Indian market.
 
Sumit Goswami, CEO, KeyPoint, said, We are inspired by the fabulous success of Adaptxt on the smartphone platform of India. We are now looking towards engaged vistas to take up the experience a notch above. Our ‘Branded Smartphone Keyboard’ is aimed at emerging brands which wish to develop their communication with their consumers further.
 
With our innovative smartphone branding tool, they can engage greater brand loyalties and take across their brand messaging further without intruding into their privacy. This is the next step in brand communication in India and we are very excited about it, he added.
 
Adaptxt’s “Branded Smartphone Keyboard” is designed to ensure the brands to reach out to 256 million potential consumers by 2016.