Acumen introduces Internal Conviction Profiler
Acumen Business Consulting introduces Internal Conviction Profiler (ICP) that can capture gaps in the conviction level of employees with regard to any product’s/service’s value proposition.
Acumen’s ICP will help to identify beliefs that are driving the actions of employees and understand his/her "perception" about the product or service rendered by the brand. Based on a rigorous qualitative process, the Acumen team will customize the ICP questionnaire to cover the finer nuances of the business.
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Tanveer Shaikh, Principal Consultant, Acumen, said, “Throughout our engagements, we have observed that while organizations invest on skill-based interventions to motivate their sales and operations teams, they seldom realize the most critical element- the employee’s conviction in the making, selling and endorsement of the product/service. ICP is a powerful mechanism to identify existing gaps in the brand proposition and employee conviction, thereby helping you to further build revenues and strengthen customer satisfaction.”
The ICP report will provide clear pointers towards the areas where criticalities are mismatched, conviction levels are dangerously low and internal processes need to be revamped.
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