Acer's Stride Towards the Make in India Initiative - A Step in the Right Direction

Acer, a hardware and electronics manufacturer from Taiwan not only ensures that all the components of its desktops are manufactured in India but is also proud of the fact that this manufacturing process is in line with the specific guideline rolled out by the government of India under the Make in India initiative. A vast majority of these desktops are customised as per various enterprise requirements, organisational requirements as well as institutional requirements within India.

Acer’s Manufacturing Facility in India

While most consumers are unaware of the fact, Acer runs a massive manufacturing facility in Puducherry (Pondicherry), which helps the company contribute its fair share to the government’s Make in India initiative. In addition to the desktops, the recently rolled out Veriton series is also manufactured and assembled in India. Offering the best configuration and all form factors, perfect for SMBs and enterprises, Veriton is approved by the Government of India for conforming to the Make in India PMA standards. To this end, Acer’s Make in India initiative is rightly titled – “Created in India, By Indians, For Indians.” Additionally, Acer has also been an active participant of the GEM (Government e-Marketplace) Portal and promotes the products that are Made in India.

Acer – Foraying Towards Self-Reliant India

Recently, Acer was invited as a participant in Republic Media Network’s “Self-Reliant India Brands & Leaders”. The show is dedicated to discovering resilient Indian brands which are paving the way towards make India a self-reliant nation. Acer is a brand associated with innovation and technological progress and is on a mission to provide lighter, affordable, and accessible products to everyone across the country. Moreover, Acer India has always strived towards bridging the country's digital divide. At its core, Acer believes in two traits: the first being offering new technology at an affordable price, while the second being to empowering people with its cutting-edge offerings. Therefore, Acer is almost always the first to introduce modern products on a global scale. However, earlier there was a lag of a year and in some cases even more between the global launch, and the India launch of the products. Now that India has caught up with the rest of the world, every product that is rolled out globally is rolled out in India simultaneously.

The Path Ahead

The Indian government has made it glaringly clear that for computer procurement projects up for bidding in 2022, it is a must that the devices are made in India. Since 60 percent of Acer’s revenue in India comes from government procurement projects, Acer India is now aggressively considering the possibility of Indian electronics manufacturing service providers adjusting their production lines to manufacture Acer products. To this end, Acer might also look for assistance from original equipment manufacturers to turn their Acer-brand desktop PC assembly plants in India into laptop plants.

While it may take some time for Acer to completely intertwine itself with the GOI’s Make in India initiative, but the steps that it has already taken and is considering taking seems to push it in the right direction!

Acer launches Nitro 5 with 11th Gen Intel Core H-series Processors

ACER has unveiled its newest gaming laptop Acer Nitro 5 powered by the latest 11th Gen Intel Core H-series processor designed for ultraportable gaming. The new Nitro 5 brings together Thin Bezel design, CoolBoost Technology, industry-leading CPU performance, immersive graphics, amazing AI acceleration, and best-in-class wired and wireless connectivity to help users focus, create, and connect at new levels.

The laptop features DTS: X Ultra dual 2W speakers, delivers outstanding audio, powerful graphics performance with NVIDIA GeForce GTX 1650 graphics, blur-free gameplay with a 144Hz refresh rate, and a 3ms response time to make each experience superior. The best of all is the all-day battery life, feature best-in-class wireless, and wired connectivity with Thunderbolt 4 and Killer Wi-Fi 6 AX 1650i.

Sudhir Goel, Chief Business Officer, Acer India, states, “Acer Nitro series gaming comes with a rich legacy of offering powerful gaming performance and latest technology and patented cooling technology at value price points. The latest Nitro 5 comes with latest 11th generation Intel Core H35 series gaming processors which offers truly outstanding performance for the price and shows our deep collaboration with Intel to deliver the best for Indian gamers.”

Rahul Malhotra, Director, Consumer Sales, Intel India, says, “Intel’s new line of 11th Gen Intel Core H-series mobile processors deliver a powerful combination of mobility and enthusiast-level gaming. The demand for laptops that enable work, collaboration, creation and play in ultraportable form factors continues to grow. The Intel-powered Acer Nitro 5 packs responsiveness and performance in a sleek design that allows users to do everything from anywhere.”

Control over the game world with the combined power of the 11th Gen Intel Core i5-11300H processor and NVIDIA GeForce GTX graphics card. Nitro 5 allows gamers to configure their laptops for maximum speed and massive storage with two slots for M.2 PCIe SSDs, up to 2TB HDD, and up to 32GB of DDR4 RAM. Acer’s latest Nitro 5 laptop allows users to explore games in greater detail with the brilliant 15.6-inch FHD IPS display. Gamers can Enjoy smooth, blur-free gameplay with a 144Hz refresh rate and a 3ms response time with a screen-to-body ratio of 80% with narrow 7.02mm bezels.

Pricing and Availability:

Nitro 5 featuring the 11th Gen Intel Core H-series processor is available from Rs 69,999 on Acer Exclusive store, Acer Online Store and Amazon.