Acer's channel policy embodies its principles of collaboration, transparency and mutual growth 

Sanjeev Mehtani, Chief Sales Officer, Acer India
 

“Acer is committed to strengthening the network of our partners and fostering collaborative relationships to achieve mutual success. We offer our channel associates the latest product knowledge, technical training, and sales strategies through comprehensive empowerment programs. We boost our customer outreach and leverage our brand influence through innovative co-marketing initiatives. We keep communication lines open for feedback, allowing us to provide tailored support to different market segments. With continuous enhancements and flexible strategies, we are confident in our ability to reach substantial growth milestones in partnership with our allies. 

We ensure that our field sales team is well aligned with channel partners in addressing customers jointly and supporting them technically to sell the extensive range of Acer products. This helps partners to work seamlessly with the brand, fostering common ideology and business growth. 

Acer's channel policy is a cornerstone of our strategy, embodying principles such as collaboration, transparency, and mutual growth. Our primary goal is to foster long-lasting partnerships that benefit both our partners and Acer. We prioritize selecting strategic partners who align with our core values, offering them comprehensive training and resources to support their success. We maintain open channels of communication, enabling continuous improvement and the adaptation of solutions to meet diverse market needs. We actively seek partners who share our vision of pushing the boundaries of technology and promoting innovation. This policy nurtures a flourishing ecosystem where partners thrive, customers receive exceptional value, and Acer drives advancements in the IT industry.”