Acer leveraging its e-store facility to serve customers amidst pandemic

In a chat with VARINDIA, Chandrahas Panigrahi, CMO, and Consumer Business Head, Acer India mentions how Acer is leveraging its e-store facility, scaling up its operations to help its partners and their workforce to meet the demands in this severe time

In this unprecedented time when the entire nation is undergoing a lockdown to curb the spread of global pandemic, the novel Coronavirus, Acer is leveraging its e-store to facilitate its customer’s omnichannel through partners. This initiative will help customers to purchase products easily, keep partners and customers safe, and promote business continuity.
 

“As one of the top ICT companies, our channel strategy is always aimed at providing a clear vision and many others. During this volatile time, we are leveraging our e-store to further accelerate our customer’s omnichannel through our partners. This special initiative is built to ensure ease of purchase, keep partners and customers safe, and promote business continuity. This is a future-ready experience enabling our customers and channel partners in the post-COVID world. We have always relied deeply on our channel partners for engaging with our potential and already existing customers. Hence, we are committed to ensuring that there is no disruption to their competence to run business and serve their customers,” says ChandrahasPanigrahi, CMO, and Consumer Business Head, Acer India.

At this intense situation, Acer is bracing up to increase the operations so that it can fulfil the requirements of its buyers and sellers. It is also enabling its partner’s business and workforce by making products available for consumers and provide contactless delivery.
 

“Acer is preparing to scale up operations to meet the requirements of its users, both buyers and sellers. We are serving hundreds of sellers and thousands of small businesses across India and helping them prepare their business and workforce to make products available for consumers in this time of need and provide contactless delivery.
 

We see a strong pipeline of orders for laptops and desktops and work-from-home accessories such as headsets, mouse, notebooks, etc. Our seller support team is providing guidance and on-ground support to sellers on our platform to help them resume operations. Considering the current situation, our supply chain team continues to maintain an intense focus on safety and health procedures in our facilities and staff that will support the movement of products for sellers,” highlights ChandrahasPanigrahi.