Acer considers its partners as the pillars of its business revenue models

Chandrahas Panigrahi, CMO and Consumer Business Head - Acer India

“Acer has always been a channel approached company and we aim to keep the trust of both our commercial partners and consumers. We always provide our channel partners a sound framework to operate and empower them through various programs like respectable rebates, incentives, consistent trainings, service support, close coordination for better customer experience management. 

We have been seeing an evolvement every year with our channel partners and expecting the programs to grow further as per the upcoming market trends and requirements for 2020 as well. Our growth agenda for 2020 is to ensure that our channel partners are well trained about our new products to further epitomize us in the marketplace. We will continue to enable their growth, so that they can continue to assist us with our strategies and new business models which will further enable better alignment in terms of functioning. 

With the support of our partners, we have also become the No.1 PC gaming brand in India for the last two consecutive years as per IDC and we look forward to continuing with the position in 2020 too.

Additionally, we are planning to double the channel business YoY in 2020 via an increase in the marketing investment, bringing together new and innovative products, and also increasing our channel investment.”