Acer believes in growth of channel partners on two aspects - innovation & upskilling

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India

“COVID-19 has changed the framework of our work, the way we approach to the partners and the customers as well. However, being one of the top ICT companies and a global PC brand, Acer believes in the growth of our channel partners on two aspects – innovation and upskilling. As always, we believe in supporting them by introducing new innovative and interactive measures. To offer the best to our channel partners and customers during this challenging time, we have come up with an Omni-channel solution. This will help our partners serve their customers with an integrated experience by connecting at multiple touch points to provide a seamless experience to the customers. The customers also have an option of getting their products home delivered keeping social distancing in mind. The service comes with a unified and contextual customer experience through Acer e-store platform.

The lockdown has created a rush of remote working culture across, we are seeing a spike in the demand for laptops, PCs, monitors, and other peripherals at Acer. Whether it’s an organisation or an educational institution, we can see that remote working and online learning has emerged as the new normal. In addition to this, many people have been pushed behind doors and therefore, a huge chunk of people are engaging in online gaming as well. In fact, gaming has also become a viable career option for many of the folks across. Hence, we are observing a surge in gaming devices and accessories. To cater to this increasing need, we are focusing on our supply chain and are looking to fulfil orders as quickly as possible. As an organization, we are also looking at up-skilling ourselves as per the ongoing situation so that the current catastrophe can be turned into an opportunity wherein, we emerge more productive and stay ahead of the situation.”