Acer aims to deliver products tailor-made for customer needs

Chandrahas Panigrahi
CMO and Business Head 
Acer India

Brand Positioning vs. Marketing Tactics 

Our focus is to deliver products that are tailored to fit the consumer needs. Our brand philosophy of ‘Breaking barriers between people and technology’ gives us a unique position in the customers’ minds. Our customers have immense faith in Acer and they believe that our products are best at innovation and that too at an affordable price range. Our customers’ constant belief in the brand has helped us achieve ‘India’s Most Trusted Computers Brand’ Award in 2016.

Good Data for a Good Brand Strategy 

At Acer, we have been meticulously referring customer data for our brand strategies. This approach has been offering us insights on the market, customer expectations and tastes. Bigger and better data has provided us the ability to see what was previously obscure progress operations, customer experiences and strategy. Using various digital and offline mediums, we have identified customers’ need, their expectations towards Acer and basis that we have designed and planned our campaigns and strategies. 

R&D driving Growth

Acer was one of the first few companies to realize the importance of transforming itself into a technology first business. The basic premise of the company is to create meaningful innovations that will enable enterprises to do more, do better and do fast in a simple yet powerful manner.

Over the years, Acer has traversed numerous, diverse horizons. Being a technology vendor, it has been ahead of the curve and has moved beyond just being a computing-only brand. Its brand philosophy of ‘Breaking barriers between people and technology’ and its strategy of ‘progressive design’ is constantly bringing to life bleeding edge engineering and design powered by R&D that resonates with changing consumer behaviors.