Accenture and Adobe join forces to deliver greater RoI for Digital Marketers

Accenture and Adobe have decided to expand their alliance to deliver greater marketing RoI to companies through the launch of Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing.

Accenture Customer Engagement features digital marketing services from Accenture Interactive wrapped seamlessly around Adobe Marketing Cloud solutions. Accenture will manage both the services and the underlying solutions.

“Bringing together Adobe’s marketing technologies with the strategy, design and implementation expertise from Accenture will help marketers create engaging customer experiences in a simple, agile and cost-effective way,” said Brian Whipple, Senior Managing Director, Accenture Interactive, part of Accenture Digital.   

Accenture Customer Engagement can be deployed, configured and scaled quickly. It is available from Accenture Interactive through a usage-based model, where marketers can select, configure and pay only for the services and solutions they use. Because the offering is fully managed by Accenture, clients can easily ramp up or down according to business needs.

“Accenture Customer Engagement will help simplify digital marketing challenges, enabling clients to accelerate business impact. Together, Adobe and Accenture are removing barriers to help companies move at the speed of digital and deliver highly personalized experiences across marketing channels,” said Brad Rencher, Senior Vice-President & General Manager of Adobe’s Digital Marketing Business.

Digital marketing services from Accenture Interactive offered through Accenture Customer Engagement include customer experience and design, digital content services, digital analytics, personalization and media optimization, social media and collaboration, and campaign management. These services are offered on top of the Adobe Marketing Cloud comprised of leading, integrated solutions across analytics, personalization, media spend optimization, social marketing and web content management.