Abhijeet Mukherjee, Marketing Lead – India, Crayon Software Experts
“With digital transformation now a priority for the majority of organizations, ‘market factors’ easily surpasses ‘technology’ that impact business. On the same line, new age CMOs have been often challenged to grow their skillsets/expertise beyond just core marketing capabilities.
We at Crayon always develop a 360 degree approach for the solutions that we come up with and the same goes for the transformations that we bring to our organization. We carefully initiate programs that lead to ultimate customer & partner satisfaction and will help us improve brand loyalty.
On the marketing front, our approach includes customer & partner communication, outbound email, inbound lead nurturing, RoI generation by utilizing every medium such as Digital, Mobile, Social, Content Curation, Website, SEO, Events, GTM with Alliances, PR & Corp Communication, Media Buying and Media led initiatives.
The addition of newer technologies will continue to shift the role of IT in an enterprise which is unpredictable at the current point of time. Hence, we at Crayon, empower employees at all levels about new-age technologies and measure the outcome to keep the organization in the right direction/future-ready.”
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