A10 Networks' programs are designed to foster overall growth of partners 

Sanjai Gangadharan
Area Vice President - South ASEAN, A10 Networks, Inc.

“A10 Networks believes one of the best ways to grow our business is through dedicated channel partners who are leaders in the marketplace. Channel partners play a fundamental role when it comes to our A10 Network’s go-to-market strategy. Together with our partners, we ensure that customers’ datacentre applications and networks remain available, resilient, and secure at all times. Hence, it has become essential for us to develop partner programs that help partners throughout the sales cycle to ensure the best possible support and resources are provided to them to expand their customer base. 

Significance of the Channel 
community to A10 Networks

Channel partners are central to A10 Networks’ plans considering that majority of our business are transacted through channel partners. Our Affinity Partner Program is designed to foster growth of channel partners who are leaders in the marketplace. 

We invest heavily in the development and training of our partners in order to ensure high levels of expertise both from a technical and sales perspective. Our service provider and enterprise customers continue to look to A10 Networks to ensure their applications are secure and perform at optimal levels. Over and above that we also offer other benefits to our partners including –  Training and certification, Elevate to Elite Program, Tech Packs, Path to Platinum and Lead the Way initiative.

A10 Networks is focused on working with partners who have specialist vertical market capabilities. We continually work towards identifying the right partners, and addressing the right gap in the right vertical market. We currently have underway five key channel initiatives which include developing our distribution relationships, deal registration, partner ecosystem, organic leads, and channel enablement.

With the channel front centre to all our programme activities, our channel strategy encompasses APAC, EMEA and South Asia, and provides us a unique perspective across a large segment. This enables us to consolidate and coordinate our channel strategy to an ever-greater degree while also allowing for flexibility to manage customer and channel needs across individual countries and regions.”