A WELL-STRUCTURED PARTNER PROGRAM IS BENEFICIAL TO BUILD THE PARTNER ECOSYSTEM

ANUPAM NAGAR
Sr.Dir.- Channels & Alliances, Hitachi Vantra Corporation

NEED OF A PARTNER PROGRAMME

The digital transformation of businesseshas led to a significant increase in the creation, consumption and analysis of data. To help customers in their Dataops initiatives which drive their Digital Transformation, several new processes and solutions need to be implemented. This can happen only when customers work with a diverse partner ecosystem that co-creates these solutions using technology building blocks from OEMs and their own services and IP. A well- structured Partner program which is easy to adopt, understand and beneficial to both parties is necessary for all OEMs to build this partner ecosystem

IMPORTANCE OF A PARTNER PROGRAMME

Any Innovative Partner Program cannot be static – it has to change in line with business imperatives and it should also be able to create the desired change. It is also not necessary to change it every year if the deliverables do not change much as this would only end up confusing the partner community.

MAIN CONCERNS TO ADDRESS

Hitachi Vantara looks at the following features in the design of our Partner Program: It must be Predictable: Proven, future proof offerings that leverage an integrated portfolio and open standards for third party integration and repeatability. Secondly, it must be Profitable: Build IP and services catalogue leveraging automation tools in a repeatable, efficient manner that extends touch points and increases customer value and lastly, it must be Pioneering: Extend relevance across customers by aligning technology and business outcomes. Up-level IT to an Innovation Center.