100% indirect channel model brings incremental business for RAH Infotech
Jagadish MN
Director Marketing Communications, RAH Infotech
“From being a Value Added Distributor (VAD) sighted as a competition by some of the channel partners to a completely channel friendly VAD was a huge transformation for RAH Infotech. But it also took a lot of planning and immaculate execution to achieve this. RAH Infotech’s shift to 100% indirect model was communicated to channels in the most effective manner which not only strengthened our relationship with channels but also resulted in incremental business.
RAH Infotech not only is an extended marketing arm of its OEMs but also for its channel partners who don’t have a marketing setup of their own. We have been working with our channels on some of the joint marketing campaigns to achieve our goals.
We are strongly focusing on BFSI as a vertical and have been working on increasing our market share. We have lined up several campaigns targeting this vertical including organising /participating in BFSI specific CXO meets.
FY17 was a good year for us and we hope for better results in FY18. We have consistently achieving double digit growth and in FY17 too, we achieved 34% growth.”
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