10% of all smartphones were bought online in NCR: Zinnov Study

Zinnov has announced the release of its latest study on “Consumer Mobility and E-Commerce”, which encompasses raging trends in the mobile adoption space as well as that of e-commerce in the NCR and adjoining suburban area. For E-Commerce adoption in the region, this recent Zinnov study brings on specifics like who are the top players, what are the growth drivers and deterrents, key interesting purchasing trends, and details on how e-commerce is growing on mobility devices.

The study also highlighted that Mobility has taken a big leap since the last year with consumers owning multiple devices. Urban users are more prone to retain smartphones and the average smartphone spending in the NCR region is pegged at INR18,230.

On an average, 10% of all smartphones were bought online with Windows phones faring best in sales through e-retailing. 35% consumers in the region use mobility devices for all e-commerce activities.

Praveen Bhadada, Director, Market Expansion, Zinnov, said, “Consumer mobility is on the rise with 35% consumers using mobility devices for e-commerce activities which lay a huge market for e-commerce players. The market is surging upwards with 5–10 key e-commerce players attracting majority of the consumers. Still, there is a massive opportunity for new entrants with the exponential rise in the consumer base. Premium services like same day delivery will have a strong impact on driving sales and creating brand recall.”

Also, brand recall is limited to a few major players in the e-commerce sector. Flipkart has the highest brand recall among NCR consumers at 71%, followed by Myntra and Jabong at 30% and 29%, respectively.