Riverbed rechristens itself as The Digital Performance Company, launches new brand identity

In line with repositioning itself as The Digital Performance Company, Riverbed Technology has launched the Riverbed Digital Performance Platform and unveiled a new brand identity, accelerating the company’s strategy to deliver solutions to maximize digital performance and fuelling new growth opportunities in a $30 billion+ market. The announcements are the result of a multi-year strategy from Riverbed to lead in the area of digital performance, which included several strategic acquisitions, organic development of digital performance and cloud-based features and functionality, and integration across multiple solutions.

“Digital business is now mainstream and digital performance defines business success. Riverbed has also evolved significantly the last few years, with entirely new offerings that have enabled us to deliver a modern IT architecture for today’s digital enterprise,” said Subbu Iyer, SVP & Chief Marketing Officer, Riverbed. “The result of these efforts is the new Riverbed Digital Performance Platform, which helps maximize performance across every aspect of a customer’s business, allowing organizations to fundamentally rethink possible.

The Platform and our new brand identity as The Digital Performance Company better articulates the value and impact Riverbed delivers to customers, partners and billions of people around the world, enabling us to reach a much broader audience. Riverbed is enjoying significant market momentum and with a total addressable market of more than $30 billion, we are well positioned to grow in the digital world.”

Digital is driving innovation and transforming entire industries and has moved rapidly to the centre of business strategy, as customers look to digitally transform by delivering new digital services, systems, business models and processes. Driven by major technology trends including cloud, mobile and analytics, digital is gaining serious momentum. According to IDC, by the year 2021, at least 50 per cent of global GDP will be digitized, with growth driven by digitally-enhanced offerings, operations and relationships. Additionally, IDC expects digital transformation spending to reach $2.1 trillion in 2021.

Riverbed customers across all industries are deploying Riverbed solutions today to maximize digital performance and drive measurable business outcomes, including the world’s largest container shipping company Maersk.

Riverbed Digital Performance Platform provides Modern IT Architecture for Digital Enterprise

Riverbed’s unified and integrated Digital Performance Platform brings together a powerful combination of Digital Experience Management, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes.

* Cloud Networking: Enables next-generation networking with a comprehensive solution that includes SD-WAN, Wi-Fi, application acceleration, and network visibility. Riverbed greatly simplifies and unifies connectivity and management of LANs, WANs, WLANs while providing instant, secure, and optimized cloud connectivity.

* Digital Experience: Unifies device-based user experience, application, infrastructure, and network monitoring to provide a holistic view of a user’s digital experience.

* Cloud Edge: Centralizes islands of infrastructure to secure 100% of data – the lifeblood of any digital business – while still delivering superior, local-like experiences for users at the edge.

New Riverbed Brand Identity brings Digital Performance to the Forefront

As part of Riverbed’s new corporate brand identity around Digital Performance, the company is repositioning itself as The Digital Performance Company. The new positioning reflects the investment and focus Riverbed has put into digital experience management, next-generation cloud networking, and cloud edge solutions, and better articulates the total value and impact of Riverbed solutions in today’s digital marketplace. Riverbed is also unveiling a new logo which is reflective of the new positioning on digital performance.

Tags: Riverbed, riverbed The Digital Performance Company, Riverbed Technology, Riverbed Digital Performance Platform, Subbu Iyer Chief Marketing Officer Riverbed, Modern IT Architecture, Cloud Networking, Cloud Edge solutions, Digital Experience, varindia